
MEET THE MIND BEHIND THE MESSAGING
MERGING MAGNETIC, INTENTIONAL COPY WITH HUMAN-CENTRIC DRIVEN STRATEGY
Hi, I’m Sam
A multifaceted creative, strategist and storyteller with a deep love for words based in Long Beach, CA.
As a naturally intuitive and empathetic communicator, I help brands and agencies refine their voice and develop high-impact content strategies that truly connect.
I’ve always believed in the power of storytelling and in the way words shape brands, spark emotion, and inspire action. Growing up, I found my voice through writing. That passion followed me through college, where I earned a BA in Literature from UC Santa Barbara with a concentration in professional editing. I then spent years in marketing, corporate communications and brand strategy, working with leading DTC, B2B and e-commerce brands, a global entertainment studio, and creative agencies.
I specialize in brand messaging, strategic storytelling and content strategy for agencies, lifestyle brands and wellness companies. I help brands create meaningful content that resonates. Content that feels intentional, human and deeply aligned with their mission.
You’ll usually find me sipping an afternoon matcha at a cozy coffee shop, finding new ways to fuel my creativity or chasing new adventures or projects that light me up.
If you’re looking for heart-led, strategic storytelling that moves people and makes an impact, let’s chat.
Communications Specialist, Copywriter & Content Strategist
Contractor in the Lifestyle, Health & Wellness Spaces | Oct 2017 - Present
Copy Lead & Marketing Coordinator | Elevate the Globe
Personal Development & Wellness Brand | Oct 2018 - Feb 2025
Writing Specialist | Outlier
AI-Driven Technology Company | Feb 2024 - Dec 2024
Marketing Coordinator & Copywriter | Philosophie Superfoods
Wellness & Lifestyle Brand | Oct 2017 - Aug 2024
Executive Assistant, Corporate Communications | Lionsgate
Global Entertainment Company | Apr 2017 - Jul 2018
Assistant Marketing Coordinator | HORN (An IMCD Company)
Global Specialty Chemicals & Ingredients Distributor | Aug 2015 - Jan 2017
University Editorial Experience
January 2014 – September 2015
The Santa Barbara Independant, Gaucho Marks Magazine, The Catalyst Literary Arts Magazine, Spectrum Literary Journal
Experience
B.A, Literature | Concentrated Emphasis in Professional Editing
UC Santa Barbara — Sep 2011 - June 2015
education
Completed two years of coursework at UC Riverside, before transferring to UC Santa Barbara.
Internal and external communications
Copywriting and content strategy (product copy, social media, email campaigns, website and digital platforms)
Brand voice development and messaging strategy
SEO best practices
Email marketing (A/B testing, segmentation and automation)
E-commerce and digital marketing (Shopify, SMS marketing and cross-platform strategies)
Content optimization and engagement
Project management and platforms (Notion, Google Analytics, Asana, CMS)
Creative ideation and concept development
Strategic storytelling
Product and lifestyle marketing copy
Trend-responsive and culturally-relevant copy
Audience engagement and community building
Data-driven content optimization
Cross-team collaboration and communication
Basic design (Canva, Adobe InDesign)
SKILLS


LET’S CONNECT!
Have a project in mind or a question?