MEET THE MIND BEHIND THE MESSAGING

MERGING MAGNETIC, INTENTIONAL COPY WITH HUMAN-CENTRIC DRIVEN STRATEGY

Hi, I’m Sam

A multifaceted creative, strategist and storyteller with a deep love for words based in Long Beach, CA.

As a naturally intuitive and empathetic communicator, I help brands and agencies refine their voice and develop high-impact content strategies that truly connect.

I’ve always believed in the power of storytelling and in the way words shape brands, spark emotion, and inspire action. Growing up, I found my voice through writing. That passion followed me through college, where I earned a BA in Literature from UC Santa Barbara with a concentration in professional editing. I then spent years in marketing, corporate communications and brand strategy, working with leading DTC, B2B and e-commerce brands, a global entertainment studio, and creative agencies.

I specialize in brand messaging, strategic storytelling and content strategy for agencies, lifestyle brands and wellness companies. I help brands create meaningful content that resonates. Content that feels intentional, human and deeply aligned with their mission.

You’ll usually find me sipping an afternoon matcha at a cozy coffee shop, finding new ways to fuel my creativity or chasing new adventures or projects that light me up.

If you’re looking for heart-led, strategic storytelling that moves people and makes an impact, let’s chat.

Communications Specialist, Copywriter & Content Strategist
Contractor in the Lifestyle, Health & Wellness Spaces | Oct 2017 - Present

Copy Lead & Marketing Coordinator | Elevate the Globe
Personal Development & Wellness Brand | Oct 2018 - Feb 2025

Writing Specialist | Outlier
AI-Driven Technology Company | Feb 2024 - Dec 2024

Marketing Coordinator & Copywriter | Philosophie Superfoods
Wellness & Lifestyle Brand | Oct 2017 - Aug 2024

Executive Assistant, Corporate Communications | Lionsgate
Global Entertainment Company | Apr 2017 - Jul 2018

Assistant Marketing Coordinator | HORN (An IMCD Company)
Global Specialty Chemicals & Ingredients Distributor | Aug 2015 - Jan 2017

University Editorial Experience
January 2014 – September 2015
The Santa Barbara Independant, Gaucho Marks Magazine, The Catalyst Literary Arts Magazine, Spectrum Literary Journal

Experience

B.A, Literature | Concentrated Emphasis in Professional Editing
UC Santa Barbara — Sep 2011 - June 2015

education

Completed two years of coursework at UC Riverside, before transferring to UC Santa Barbara.

  • Internal and external communications

  • Copywriting and content strategy (product copy, social media, email campaigns, website and digital platforms)

  • Brand voice development and messaging strategy

  • SEO best practices

  • Email marketing (A/B testing, segmentation and automation)

  • E-commerce and digital marketing (Shopify, SMS marketing and cross-platform strategies)

  • Content optimization and engagement

  • Project management and platforms (Notion, Google Analytics, Asana, CMS)

  • Creative ideation and concept development

  • Strategic storytelling

  • Product and lifestyle marketing copy

  • Trend-responsive and culturally-relevant copy

  • Audience engagement and community building

  • Data-driven content optimization

  • Cross-team collaboration and communication

  • Basic design (Canva, Adobe InDesign)

SKILLS

LET’S CONNECT!

Have a project in mind or a question?