STRATEGIC STORYTELLING & CONTENT STRATEGY

Blending Strategy, Storytelling & Soul

Because your business deserves story first, conversion-centric copy that doesn't just communicate — it inspires, transforms, and cultivates influence that lasts.

As a communications specialist, content strategist and brand storyteller, my work bridges brand strategy, content marketing, and digital communications to ensure every message is aligned, engaging, and results-driven.

Core Expertise

  • Your brand is a story waiting to be told. I craft messaging that captures the heart of who you are, distilling your vision, values, and voice into words that connect and convert.

    From defining brand identities to crafting resonant messaging, I help businesses shape and communicate their unique story. Whether you're a new brand or an established one looking to evolve, I ensure your brand speaks with clarity, purpose, and authenticity.

    • Brand Identity Development

    • Tone of Voice & Messaging

    • Mission & Value Proposition Crafting

    • Positioning & Differentiation

  • I craft and execute content that align with business goals, enhance brand positioning, and drive measurable results. With a deep understanding of audience behavior and digital trends, I develop and manage content that engages, converts, and supports long-term growth.

    Whether it’s writing engaging website copy, creating blog posts, or ghostwriting thought leadership articles, I deliver content that aligns with your brand’s voice and drives results.

    • Website Copy & Product Descriptions

    • Ghostwriting & Thought Leadership Content

    • Creative Copy for Campaigns & Ads

    • Editorial & Blog Writing

  • I develop and execute digital marketing initiatives that strengthen brand presence, engage audiences, and drive business growth. I help businesses grow and engage their audiences through tailored email marketing campaigns and strategic social media efforts.

    From newsletters to product launches, I craft compelling content that builds relationships and converts.

    • Email Campaigns & Newsletters

    • Social Media Strategy & Content Creation

    • Paid & Organic Social Media Marketing

    • Campaign Planning & Execution

  • I foster genuine relationships between brands and their audiences, helping businesses connect on a deeper level with their communities. From event planning and live activations to building authentic, lasting relationships, I create meaningful touchpoints that inspire loyalty and trust. This kind of work is essential to brand success, as it cultivates an engaged community that not only supports but actively champions your brand. Through personalized outreach, thoughtful interactions, and strategic partnerships, I ensure your brand becomes more than just a product or service — it becomes a movement.

    • Community Engagement & Nurturing

    • Public Relations & Outreach

    • Event Planning, Launches & Activations

    • Brand Loyalty Building & Relationship Management

I collaborate with marketing agencies, lifestyle brands, and wellness companies – from startups to established organizations – helping them refine their messaging, scale their content, and elevate a brand that truly resonates.

WHO I WORK WITH

client love

  • "A HUGE BLESSING"

    “Sam is such a joy to work with and very skilled in what she does. She has worked as our copywriter for Philosophie for over six years to help shape our brand. She is professional, proactive and a pleasure to have on the team. She was able to quickly jump in, understand our brand and seamlessly translate it into content. Sam has also been able to beautifully and effectively work with me on all my personal endeavors as a wellness influencer. She really worked with me to bring out what I wanted to convey most. She has been a huge blessing to the Philosophie family and I highly recommend her for any content writing work.”

    — Sophie Jaffe, Founder and CEO of Philosophie

  • "BUILT MY BRAND"

    "Sam is a pleasure to work with and is wonderful at her craft. I'd recommend her to anyone looking to build their brand communities and get to the next level. She is kind, professional, organized, and always on top of her game. I worked with Sam for several months on Copina Co. She helped me rethink how I structured my posts, retooled my newsletters and Pinterest, and helped build my SEO. She helped me build my brand and always came to the table with thoughtful insights and specific plans for achieving our goals."

    — Carolyn, Founder and CEO of Copina Co

  • "BRING A VOICE TO THE PHILOSOPHIE BRAND"

    “Sam is an absolute light and very talented. I would HIGHLY recommend her. Our Philosophie team is small and Sam is able to effectively work without us having to be too hands on. She also helps out wherever we need her. She is creative and inspiring and has been able to help bring a voice to the Philosophie brand. She meets deadlines and is always reliable. Sam presents herself beautifully and we are thrilled to have her and her amazing work part of the Philosophie team.”

    — Taylor Heinrich, Philosophie

  • “ABSOLUTE ANGEL FOR MY BRAND REBUILD"

    “Sam is awesome at what she does and so passionate about this work. She’s been a pleasure to work with and not only understood my business but appreciated and embraced it almost immediately. She approached me at a time when I was looking for a copywriter and she has been an absolute angel for my brand rebuild and the growth of my content. Together, we rewrote my brand story and she quickly and effectively helped me develop a blog and newsletter. She also provided valuable SEO, Pinterest management and content planning services. Sam is very dependable and is there whenever I need a quick edit, thoughts on content or support in any form I ask of. Definitely, recommend working with her! ”

    — Dany D'Andrea, Founder of Spatial Soulutions

Need a copywriter & content strategist on your team?

Let’s connect on any of your content needs!