Copina Co. is a wellness brand dedicated to creating plant-based, gut-nourishing products with a focus on beauty from the inside out. I had the pleasure of working closely with founder Carolyn during the early years of the brand’s growth, where I helped shape their narrative and bring their story to life. From crafting Carolyn’s founder story to developing a brand voice that resonated with their target audience, I helped establish a strong foundation for Copina Co.’s marketing efforts.

In addition to brand development, I played a key role in refining Copina Co.'s content strategy, particularly through Pinterest and blog writing. By developing a Pinterest strategy that drove traffic and engagement, and writing blog content that aligned with the brand’s mission, we were able to connect with a larger audience and drive growth.

Working with Carolyn on this journey was an inspiring experience, and I’m proud to have contributed to the early stages of a brand that has since become a leader in the plant-based wellness space.